Meta tapped Stink Studios to help execute an experiment about value triggers⏤a series of in-product promotions to test messaging on how Facebook talks to users about personalized experiences and using their data. Alongside our messaging, we created a collection of visual metaphors which were brought to life as :06 illustrated statics and gifs. The assets were then used in research to identify their performance in preparation for a greater 2023 privacy campaign.
Position ⏤
Art Director
Animator Martin Ayerbe
Illustrator Juana De Marco
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ART DIRECTION + MOTION ILLUSTRATION
