CHANTELLE
With Fred & Farid New York, I led the design and art direction for Chantelle’s "Something More" campaign, guiding it from pitch concept to final delivery. The campaign celebrates the transformative ritual of getting ready, capturing moments from morning routines to joyful interactions. Chantelle’s lingerie embodies the essence of "more," where luxury photography and sharp headlines highlight how small details can empower women to transform every aspect of their lives.
We cast a diverse group of women for a multi-location shoot in Paris, blending timeless French elegance with modern femininity. The content, including over 50 video clips, supports the year-long campaign, featuring dressing room videos, mini narratives, interviews, and influencer-led content for both paid and organic social.
Position ⏤
Art Director
Agency: Fred & Farid NY
ECD: Laurent Leccia
CD: Thomas Raillard
Copy: Shannon Nelson
Director: Renaud Cambuzat
With Fred & Farid New York, I led the design and art direction for Chantelle’s "Something More" campaign, guiding it from pitch concept to final delivery. The campaign celebrates the transformative ritual of getting ready, capturing moments from morning routines to joyful interactions. Chantelle’s lingerie embodies the essence of "more," where luxury photography and sharp headlines highlight how small details can empower women to transform every aspect of their lives.
We cast a diverse group of women for a multi-location shoot in Paris, blending timeless French elegance with modern femininity. The content, including over 50 video clips, supports the year-long campaign, featuring dressing room videos, mini narratives, interviews, and influencer-led content for both paid and organic social.
Position ⏤
Art Director
Agency: Fred & Farid NY
ECD: Laurent Leccia
CD: Thomas Raillard
Copy: Shannon Nelson
Director: Renaud Cambuzat
